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The Task

Dr.CBD came to Diginsy with a problem, they were facing issues while using email marketing to communicate their message, and the promised leads weren’t appearing. They needed a more effective way to use email marketing to its full potential in order to receive conversions from their target audience. Email marketing is a cost-effective way to familiarize yourself with a potential customer, and they need to take advantage of that. They needed direction, which could not only increase their sales but also deliver their message to their potential customers.

Email Marketing Services – Which Develop Better Conversion Rate.

The Challenge

The biggest challenge we faced while working on the email marketing campaign of Dr. CBD was the initial research. Since CBD was operating in a distinctive market with minimal industry players, we had to conduct the primary research ourselves. Throughout the study, we had to face several challenges as across social media, the word CBD or cannabis is prohibited, so we had to connect with the audience in code words. Moreover, the previous email marketing campaign Dr.CBD had, was managed poorly, and everything was jumbled. So, to start the process, we had to sort out the essential data and move forward with our campaign later.

Our Solution

We came up with the solution after gathering the information that they provided us. Our plan was to increase their audience engagement through our personalized emails, which targeted specific people for their product. At Diginsy, we specialize in customized email marketing plans that repeatedly produce positive results for our clients. Email personalization helped Dr. CBD build relationships with its subscribers and increase audience engagement rates. We know that personalizing emails could create a deeper connection with their subscribers and move them along the path from subscribers to purchasers. It was hard for us to meet the goals Dr.CBD set for their business, but after seeing the result, they were speechless as they were according to their expectations and more.

Email Marketing Services – That Connect Brands
With Their Audience.