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Austin Freight Systems wanted a strong branding strategy to help them stand out from the competition. They wanted to extend their global recognition, so they decided they needed an impressive branding strategy that can lead them to the top. To create promotional and branding materials that help in gaining people’s attention. To increase the recall of the brand in the minds of the target audience. To maneuver how people perceive Austin Freight Systems as a brand. To create tangible and intangible assets that completely represent the brand, the industry, and the brand’s vision.
We began the process by analyzing Austin Freight System’s vision, mission, goals, values, and industry. After our branding experts dove deep into these aspects they crafted a rough image of what the branding elements would look like. The design experts got involved into the project and gave structure to the idea of the branding experts.
For Austin Freight Systems we came up with a personalized branding strategy that catered to all of their needs to the fullest. We did an in-depth analysis of the brand and the competition to come up with the plan would work for them and fulfill their goals. The main focus with the project was to intelligently incorporate the aspects of the business into the branding.
We designed numerous promotional banners, social media posts, business cards, pamphlets, etc. for Austin Freight Systems that represented the business. Our designers put their creative limits to the test for the project as the niche of the brand was very unique and the brand needed unique elements that could help them standout. When the final products were delivered to the client, they loved the designs and confirmed that the designs exceeded their expectations.
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